Infographics are loved for being able to present complex facts in an easy to digest manner. With them, a seemly boring subject is turned into a captivating experience. As a result, they’re mainly used for content marketing. A good infographic should be visually engaging and appealing in order to appeal the target audience. We’ll be taking a look at how to design the best infographic and wow your audience.
1. Keep The Audience In Mind
Who is the target audience of that particular infographic? This is the first question you should ask yourself before you even start the design process. Keeping your audience in mind will help you determine the visual and textual format of your infographic. If you’re targeting kids, the vocabulary, graphics and font used will be playful, colourful and childish. This kind of format may not be appealing to a more mature audience. By customising the design to fit your target, you’ll not only please them, but will successfully convey the message you want.
2. Focus On One Concept
An infographic is meant to relay a specific message. This can only be achieved if the message is presented accurately. To do this, you need to focus on that particular concept only. Don’t be tempted to include extra information that is irrelevant to the topic at hand. If possible, ensure that you exhaustively explore one concept only. This way, the audience will easily take in what they see and understand it at first glance. If something doesn’t fit in, leave it out or create a separate infographic about it. The entire infographic should portray a harmonised message with all content complementing one another.
3. Have A Captivating Headline
The headline of your infographic determines whether it will be viewed or not. That’s why you should make it catchy and appealing at first glance. A good headline should clearly describe the infographic. It’s basically a glimpse into the content to give the users an idea of what to expect. The headline should grab the user’s attention making them stick around longer to see the content. Last but not least, it should be short with a maximum of 70 characters which narrows it down to one short sentence or phrase. In addition to these, the headline should be coherent and above all, easy to understand at first glance.
4. Keep The Design Simple
People love infographics since they water down a complex idea into a simple visual representation. If you don’t achieve this, you have failed! It’s easy to make it complex and mind-numbing but you have to resist the temptation to do that. When using graphs, make sure that they are well labelled and can be interpreted at first glance. If the graph you’re using doesn’t achieve this, simply use another type of graph that does. The images used should also be self-explanatory. Text and graphics should be used to complement each other an come up with a simple presentation. When it comes to designing infographics, simplicity wins every time.
5. Show Things Visually
One of the most outstanding features on infographics is the use of images and graphs. They add life to otherwise boring content thus capturing the user’s attention. Instead of simply writing numbers and percentages, you can use line graphs, bar graphs, pie charts and even venn diagrams. There are also different doodles, diagrams and images that can be used to make an infographic lively. The human brain will be captured by this format and be able to interpret the information given faster. Remember to balance out the written and visual information. One shouldn’t overpower the other. This way, the audience is kept continuously engaged.
6. Pay Attention To The Flow
One of the most important tips on how to design the best infographic lies in the flow. A good infographic should have good visual and cognitive flow. It carries the ability to sequentially and seamlessly take you from one phase to another. All ideas are integrated to one another and each component is strategically placed to serve a specific purpose. You need to capture the user’s thought process. Don’t just grab a bunch of graphs and throw them in your infographic. Flow is crucial since it’ll capture the readers attention allowing them to follow and grasp the information being presented.
7. Ensure Text Is Readable
An infographic doesn’t serve any good if the text is too small to read. Overlooking this simple element transforms a visually appealing infographic into a nightmare for the audience. To avoid causing distress to users, ensure that all text can be clearly seen. If you’re using various font sizes, ensure that the smallest text is readable. In addition, ensure that text is high quality and is clear even when it’s zoomed in and out. Readers will be thankful that they won’t have to strain their eyes when reading through the infographic.
8. Make Use Of White Space
You already know that the visual appearance of an infographic is everything. White space helps create a more polished look in an inforgraphic. Without it, the components will look cluttered and most people won’t even bother looking at it twice. To avoid loosing your audience, make use of white space to take your infographic to the next level. It’ll make the flow visible and make all components visually appealing. White space can also be used to bring out patterns and even streamline the layout. Use it to your advantage to make your infographic design the best.
9. Confirm Your Facts And Figures
Infographics mainly focus on presenting data in a statistical manner. In order to be credible, the data presented has to be accurate. A simple mistake can spread the wrong message. To avoid this, always make sure that:
- the statistics you’re stating are true
- you’re using reliable sources
- the graphical data lines up with the numbers accompanying them
Even after taking these measures, always pay keen attention to details and double-check the data once you’re done. You should also give several other people to go through the infographic to check whether the data is accurate and that it makes sense. It’ll be easier for others to spot mistakes that you didn’t notice.
10. Make It A Manageable Size
The purpose of infographics is to keep information short and simple. Summarise all the information you wish to include in your infographic and determine the space it will need. If it’s too long or wide, play around with different layouts until you find the one that’s the right size. You could even split the infographic into two and have each part relaying a different concept. The best length is 8000 pixels or less. Any longer and it’ll be too tedious to follow. As for the size, limit it to 1.5MB. This way, even users with slow connections will be able to view and download your infographic.
11. Cite Your Data Sources
The most important bit on designing infographics is presenting information that is truthful. The only way that you can assure your audience that the data is credible is by citing your data sources. Find a place to list all the places you got the information from. Don’t cook up data and use it to mislead people. The sources can be included at the end of the infographic or within the body as long as they don’t distract the flow and structure. Always make sure that you use sources that are up-to-date. This increases the credibility of your infographic.
Infographics are still an authoritative way to present information. Since you’ve read all the tips on how to design the best infographic, it’s time to put those tips into practice. You’ll be able to make a really good infographic that will gain the approval of a majority who read it.