To get your website in front of as many people as possible and boost your ranking on the search engines, you need to implement the latest SEO strategies. But before you embark on your journey towards optimising your website, continue reading to learn about five common SEO myths that have already been debunked. This will help you avoid wasting time on tactics that don’t work.
SEO Will Cost You a Lot of Money
A lot of people think that hiring an SEO agency will be very expensive, but the truth is that you can find a lot of competitive rates from some of the best experts in the field. Plus, it will definitely be worth your money because you’ll be paying for the actual execution of a variety of complex tasks, as well as the SEO expertise that will ensure your website will be ranking high in search engine results in no time. Rather than having to do everything, from conducting research on the competition, to optimising your content and titles, building links, and analysing results, you can leave it up to a trained team that knows exactly how to get the job done right.
You Can Automate SEO
Unfortunately, SEO can’t be automated, no matter what you may have heard. Put simply, automated SEO is a corrupt practice that really doesn’t have anything to do with actually managing, as well as synchronising, a multitude of processes. So if someone tries to tell you that you can do everything related to SEO in just a simple click, don’t believe them.
Using the Same Keyword in Multiple Places Works
When implementing SEO on your website, always bear in mind that search engines like Google are focused more on the user experience that you can provide than on the keywords that are found within your content. Therefore, stuffing your site with the same keywords in multiple places won’t work, and visitors will likely pick up on this tactic as well. The rule to follow here is to make it a point to meet the user’s expectations, so set up a responsive site that sounds natural and is grammatically correct. Tell the users why your products and services are worthwhile, and maintain keywords in headlines while making sure that they sound natural in your content as well.
When Your Site Ranks Higher, Your Business Will Do Better
Although the goal of SEO is to get your site to rank high in search engine results, there’s still a lot of work that you need to do in order to generate more business. Even though SEO can help generate more traffic to your site, you still need to find ways of engaging with users once they arrive, including enticing them to make a purchase.
You Should Pay for AdWords
Many people think that paying for AdWords will help boost their site’s organic search, but that’s not true. There’s simply no correlation between buying an AdWords campaign and boosting your SEO.
Keep the above five myths in mind so you can make the most of your website’s SEO strategy.
header image courtesy of Linsey Peterson