Client Wants Vs. Needs: How Agency Barrel Got Opinionated about Infrastructure

“The customer is always right.” It’s an ancient proverb trotted out when customers and businesses have a difference of opinion. No matter what, defer to what the customer wants, or you risk losing their business.
This proverb may still hold true for certain industries, like retail sales. But for web agencies, the idea of “the customer is always right” can be a liability. In fact, it can actively keep the customer from getting what they really want—even what they desperately need.