Datorama Secures $32M for AI-Based Marketing Analytics

Datorama Secures $32M for AI-Based Marketing Analytics

New York City-based Datorama, a marketing analytics provider, closed on a $32 million round of Series C funding led by Lightspeed Venture Partners. It plans to invest the funds in artificial intelligence (AI) technologies to support its machine-learning capabilities.
Datorama has raised $50 million since it was founded in 2012.

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