Designing the Perfect Food Label: A Visual Guide

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Food label design can be incredibly labour intensive, as I’m sure you’re already aware if you’ve been given the task of designing a food product label from start-to-finish.

It’s almost certainly one of the most challenging projects a graphic designer can be involved in, as there are just so many variables that contribute towards the perfect food label design.

Not only do you have to create a food label that looks appealing and reflects the values of the brand you’re working with, but you also have to create a label that can comfortably sit amongst competing products on the store shelf. And by “comfortably sit”, I mean that is should both catch the attention of consumers, and also convince those who may have ordinarily chosen a competing brand to switch to yours (a difficult brief, for sure).

Some clients may also leave the choice of material, sizing and shape down to you. If this is the case, it’s worth consulting a label printing company, as they’ll know which materials are best suited to your product type (beer labels from fastlabels.co.uk, for example, are made from waterproof polypropylene – this makes them perfectly suited to the intended usage).

That isn’t everything you need to consider, either, so you’ll be glad to know that the infographic below details every last part of the process.

US-Infographic

This post Designing the Perfect Food Label: A Visual Guide was written by Inspired Mag Team and first appearedon Inspired Magazine.


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