Big Ask

Art from Roger Disney Every summer, Chicago is filled with outdoor art fests. We close off a big city street and artists pitch hundreds of tents selling their creations. My wife, Lynette, especially looks forward to the one in our neighborhood. This year she stumbled on[…]

Spread the word

Photo by lee Scott on Unsplash Recently a young actress had an audition for an important role. Problem was, she was up against ‘a far better actress’ competing for the part. Most of us find ourselves in that position. We want a chance. There’s just someone better. Back[…]

Make It Rain

https://medium.com/media/e049c1d99323c5afa8e5d8a327472f1a/href Matt Stock is a business owner who loves marketing and has embraced the unglamorous job of selling a pretty mundane service: basement waterproofing. He’s tried everything from Yellow Pages to billboards to Internet advertising at U.S. Waterproofing, his 60-year-old family business. But Matt faced[…]

Everything I know about marketing I learned from the 1990 movie “Crazy People.”

For many many many people, the term “marketing” is interchangeable with words like “spin,” “flim-flam,” “malarkey,” and of course, “bullshit.” You can’t really blame people who think this way. A huge amount of marketing is reality-ignoring bullshit/spin/hokum/snake oil. This fact — that marketing is mostly poppycock — is the[…]

Building products

What’s it going to take to get traction? “Make something people want.” “Minimum viable products.” “Talk to users and build features.” These are all common phrases used amongst those of us who are focused on building products. But I recently had a great reminder… It’s[…]

Web 3.0

Whatever happened to Web 3.0? What was it? Did it ever happen? I’ve seen multiple attempts at definitions. Things about artificial intelligence. The semantic web. Social networks. One thing I remember about Web 2.0 was that 37signals (the original company behind Basecamp) was labeled as[…]