Color of the Month: Golden Maiz

We are starting a “Color of the Month” series featuring Color Marketing Group’s monthly Color Alerts on our blog.  September’s color alert is Golden “Maíz,” which is a substance for life, glowing, abundant, and fulfilling. This hue resonates with history, and the future, as this[…]

The Myth of the Overnight Sensation

https://medium.com/media/06cff448f275dc01ba155f019baeb145/href Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern — Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of getting coverage. The invention? Squatty Potty, a plastic stool[…]

MUSE Newsletter: Lost in Thought with Melissa Steach

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Big Ask

Art from Roger Disney Every summer, Chicago is filled with outdoor art fests. We close off a big city street and artists pitch hundreds of tents selling their creations. My wife, Lynette, especially looks forward to the one in our neighborhood. This year she stumbled on[…]

Spread the word

Photo by lee Scott on Unsplash Recently a young actress had an audition for an important role. Problem was, she was up against ‘a far better actress’ competing for the part. Most of us find ourselves in that position. We want a chance. There’s just someone better. Back[…]

Make It Rain

https://medium.com/media/e049c1d99323c5afa8e5d8a327472f1a/href Matt Stock is a business owner who loves marketing and has embraced the unglamorous job of selling a pretty mundane service: basement waterproofing. He’s tried everything from Yellow Pages to billboards to Internet advertising at U.S. Waterproofing, his 60-year-old family business. But Matt faced[…]

Everything I know about marketing I learned from the 1990 movie “Crazy People.”

For many many many people, the term “marketing” is interchangeable with words like “spin,” “flim-flam,” “malarkey,” and of course, “bullshit.” You can’t really blame people who think this way. A huge amount of marketing is reality-ignoring bullshit/spin/hokum/snake oil. This fact — that marketing is mostly poppycock — is the[…]

Building products

What’s it going to take to get traction? “Make something people want.” “Minimum viable products.” “Talk to users and build features.” These are all common phrases used amongst those of us who are focused on building products. But I recently had a great reminder… It’s[…]

Highrise about town

Recent places Highrise has been spotted in the wild Photo by Christine Roy on Unsplash Conference organizing Congratulations to the Girls to the Moon team for another successful Campference providing a safe space for girls to keep kicking ass! Alison directs operations for the group and we[…]

Ditch the elevator pitch

If there’s true interest, there’s no rush — take your time to listen first and explain second There’s no shortage of lore about the importance of the elevator pitch. There’s the 1850s version, in which inventor Elisha Otis’s dramatic demonstration of his innovation — a safety brake that keeps elevators from[…]