Look elsewhere

Entrance to the theater at Frank Lloyd Wright’s Taliesin. Spring Green, WI. Don’t stare at your industry. Look in the opposite direction. Have you noticed that Instagram has been looking more and more like Snapchat lately (of course you have)? When companies compete, they tend to[…]

Down in front!

Doug gets it, most don’t. Look around YouTube at car reviews, and you’ll see a lot of people standing in front of cars. Below I’ve snapped captures of early frames in six car reviews. These represent the first time the car is shown whole, in profile. Who’s[…]

Bargain for Bugs

Comic from xkcd.com I found a bug . . . When you receive an email from a customer that starts like this, what is your first reaction? Disappointed? Are you anxious? Shocked? The support team at Highrise is often skeptical. Why? Because sometimes what you think is a bug isn’t[…]

Everything I know about marketing I learned from the 1990 movie “Crazy People.”

For many many many people, the term “marketing” is interchangeable with words like “spin,” “flim-flam,” “malarkey,” and of course, “bullshit.” You can’t really blame people who think this way. A huge amount of marketing is reality-ignoring bullshit/spin/hokum/snake oil. This fact — that marketing is mostly poppycock — is the[…]