The Why before the Why

Before “Why They Buy” there’s “Why They Shop” Every company is interested in why people buy their products, but rewind time a bit further and you’ll find even more fundamental insights. Before someone goes buying, there’s a reason they go shopping. There are usually a few[…]

Say No Say No It’s easy to say yes, whether it’s to a customer request or a deadline from your boss. But saying yes too many times can result in an unmanageable workload or distract you from the stuff you really want to be doing. It’s[…]