The Myth of the Overnight Sensation

https://medium.com/media/06cff448f275dc01ba155f019baeb145/href Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern — Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of getting coverage. The invention? Squatty Potty, a plastic stool[…]

Neighborhood Fixture

Illustration by Nate Otto The Distance is back from our holiday hiatus with new episodes every other Tuesday! Our new story is about a kind of business you might have thought was pretty much extinct: the neighborhood appliance and furniture store. Kevin Krasney’s grandfather opened Cole’s[…]

Peaked?

A writer had a rough go of getting a book published. Even after he’d written plenty of short stories for magazine publications, he started his hand at writing books. But nothing hit. His fourth attempt at a novel really gave him some fits. He finally finished[…]

About town

A few places Highrise has been spotted in the wild recently 🙂 Amy Schmittauer is killing it with teaching folks how to vlog, and she’s been a huge supporter of Highrise and my own vlog. It was awesome to see her showing the use of Highrise[…]

Farewell, Noah

https://medium.com/media/29f711ac60073185be55fae3b6646105/href Farewell, Noah A lot of businesses start as side ventures or hobbies that grow into full-time pursuits. The trick is often in knowing when to quit a comfortable day job to start a new business. We sit down with one of our own at[…]

Stories about Stayups

http://thedistance.com — stories about businesses that haven’t gone out of business. How not to go out of business is the hardest part about business. The Distance tells true stories about those who’ve figured it out. Startups dominate the news. What are the first three letters of news? New.[…]

Big Ask

Art from Roger Disney Every summer, Chicago is filled with outdoor art fests. We close off a big city street and artists pitch hundreds of tents selling their creations. My wife, Lynette, especially looks forward to the one in our neighborhood. This year she stumbled on[…]

Take A Stand

Flowers for Dreams put this pop-up on their website after the white supremacist rally in Charlottesville. Business and politics tend to make uneasy bedfellows, but in these divisive times, even businesses that have historically stayed out of hot-button issues are coming off the sidelines. In[…]

Outlasting

You in business? What are you doing to last? Not to grow. Not to gain. Not to take. Not to win. But to last? I wouldn’t advocate spending much time worrying about the competition — you really shouldn’t waste attention worrying about things you can’t control — but if it[…]