See Patient Satisfaction Soar with These Website Personalization Tips (VIDEO)

As patient expectations grow, hospitals and health systems are seeing the need to implement thoughtful and personalized experiences across their digital and traditional touch points to reach their goals of inpatient/outpatient flow, patient satisfaction, retention, and referrals.

Healthcare providers do hit roadblocks when it comes to personalization due to concerns about PHI and privacy laws. The idea of personalizing within patient portals, for example, can unfortunately be complex from a legal and privacy standpoint.