The Brand & Consumer Connection Can Be a Wonderful One or a Miserable One

An interview with
Stefan Sagmeister, Sagmeister & Walsh

The brand and consumer connection can be a wonderful one or
it can be a miserable one. There needs to be a connection that is clear to both
parties, but the challenge is how to make that connection.

When it comes to connection, Stefan Sagmeister isn’t sure
that this “constant immediacy” is the only solution to a big connection in

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