The Martech Guide to GDPR

Is GDPR the end of marketing as we know it? While GDPR is not something to ignore, it doesn’t have to be something that stops your marketing in its tracks. This blog post will give you a basic understanding of what you need to know about GDPR to be prepared and to begin to develop a strategy for your organization.

So What Exactly is GDPR?

The General Data Protection Regulation (GDPR) is a European Union Privacy Law. The GDPR introduces new requirements for companies in several key areas: