why does drupal commerce kickstart obscure admin ui?

Why the does the Drupal Commerce Kickstart Distribution obscure and obfuscate the standard operation and nomenclature of core drupal commerce through the admin user interface and menu system?

Does anyone know of documentation that maps Commerce Kickstart’s implementation of drupal commerce, to the drupal commerce administrative feature set as it is presented by the raw drupal commerce module set and related modules, and as the core design is explained in various youtube tutorials on drupal commerce?

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