We have all faced the dread of that moment. The one where you stare at a blank page, and you have no idea how you are going to fill it with a great idea. The secret of course, is that no one fills it with a great idea on their first try. It takes a lot of bad ideas to get to a good one. The good news is that everyone is in the same boat, and with a little discipline, and open mind, and a lot of practice, you can shun imposter syndrome and self-doubt to deliver on killer ideas.